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Cyprian Nest
Estate agency · Paphos, Cyprus
Cyprian Nest is a property agency in Paphos. We connected their property campaigns to their website, CRM and automated follow-up. Every buyer received homes that matched what they asked for. The next step was always a useful one.
buyer enquiries in three weeks
overall cost per lead
per lead, best recent week
cost per property viewing
replied with interest in homes
The client story
Better leads, lower costs and a next step buyers actually took
Cyprian Nest was already running property campaigns. The problem was what happened after a buyer sent a form. The reply was slow and not personal, and the buyer stopped responding.
We connected the campaigns to the website catalogue, HubSpot and automated follow-up. Each buyer got a personal shortlist of homes that matched their answers. It came by WhatsApp and email, with an easy way to say which homes they liked. Then the agent continued the conversation.
The Meta video ad from the campaign
0:29
Campaign results
These are enquiry and reply results from the connected campaign. They measure interest and cost, not completed sales.
Buyer enquiries
≈478
Across three weeks of connected campaigns
Overall cost per lead
< €3.20
Upper limit across the whole campaign
Best recent week
€1.83 per lead
118 leads, after changes to the system and message scripts
Cost per property viewing
< €100
Campaign cost per viewing
Replied with interest in homes
50–60%
Buyers who asked about specific homes. Interest, not completed sales
Cost per lead: latest week against the campaign upper limit
Whole campaign (upper limit)
< €3.20
Best recent week
€1.83
The bars compare €1.83 with the €3.20 upper limit, not with an exact earlier average. The latest week is a smaller sample within the three-week campaign.
The work behind the result
Every step used what the buyer had already told us, so the next message was always relevant.
Enquiry form
Meta
Type
Villa
When
Within 3 months
01
Collect useful details
Step-by-step forms collected location, budget, bedrooms and home type, and confirmed the phone number.
Personal reply
now
12 homes matching your budget and areas
cyprian-nest.com
02
Make the response relevant
We used website and CRM data to make a personal property list and sent it by WhatsApp and email.
Follow-up
HubSpot
Sent
Sent
03
Continue the conversation
Follow-up messages and improved scripts helped buyers say what they wanted. The CRM recorded each lead’s stage.
Handover
CRM
Buyer shared their interest
Agent takes over
04
Pass to an agent
When a buyer said which homes they liked, an agent continued the conversation.
Location · Budget · Home type
Website catalogue + CRM data
Connected through n8n and Make.com
Relevant homes, ready to discuss
Inside the system
What buyers actually saw
We redrew these from the live campaign: the form, the reply and the follow-up.
The lead form
Which type of property are you interested in?
Villa
Apartment
Flexible / not sure yet
When would you ideally like to buy?
Within 3 months
3–6 months
6+ months
The personal reply
Just saw your request for homes in Cyprus. I’ve put together a list tailored to your budget:
cyprian-nest.com/south-cyprus
We always have new properties coming in, so just reply with any questions or preferences and I’ll sort out the best options for you.
cyprian-nest.com/south-cyprus
12 homes matching your budget and areas
Opens the agency’s own website, filtered to the buyer’s answers
The follow-up
Lead stored in HubSpot
Passed on by the automation
Follow-up on WhatsApp and email
Buyer shares their interest
Agent takes over
Built with
Meta lead ads
Webflow
HubSpot
n8n
Make
Gmail
Relign reports the overall results. Campaign screenshots support the figures for the latest week. 50–60% is the share of buyers who asked about specific homes, not the rate of completed sales.
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